ites that do just this. The first, Empire: Movie News, is a website based off of a popular magazine and offers the aesthetic polish that one would expect from such a publication. In addition, the site puts forth its information in a very straightforward and visually pleasing manner, although most of its articles are notably lacking in depth. The second source that has managed to make the conversion from print to screen is Guardian Unlimited: Film News. This resource can't boast the flashy appearance of the former site, but makes up for it by offering a substantial amount of substance in each of its articles. Another type of website I explored was one which serves as a resource for support rather than for articles. The first of these, Rotten Tomatoes, is an aggregator of film reviews from more than a hundred different critics. It has intuitive navigation and design and is visually pleasing but, more importantly, it is a valuable reference for determining the quality of a film being discussed. The second of these sites is called, Box Office Mojo, and gives listings from the latest box office numbers on released films. While it is poorly designed and difficult to navigate, the value of its content for supporting arguments over effective marketing makes it an important resource.In my search for linkroll sources, I came across a number of blogs specifically dedicated to the topic of film marketing. Risky Biz Blog (pictured above) is a blog supported by The Hollywood Reporter trade magazine and, thus, gains authority by association. This is also true of the blog, Deadline Hollywood Daily, which is supported by LA Weekly and Thompson on Hollywood, which is powerd by Variety. All of these blogs, however, suffer from surprisingly low reader comments despite this authority and quality content. Movie Marketing Madness is a blog that looks simple but goes into a fair amount of depth into its topics, despite reading more like a news site than an opinionated blog. On the other hand, both Cinematical and Spout Blog offer highly opinionated, yet informative, posts on many of the same topics. Each of these is a valuable source, as all seem to have sufficient authority.
1 comment:
I thoroughly enjoyed reading the constructive criticism you offered on the items in your linkroll. As a film enthusiast myself, I found your links resourceful, encompassing a good mix of popular as well as niche blogs and websites. Your comments are clear, concise and flow seamlessly between the various links you incorporated, and though the graphic could have been more informative, I felt it added to the design and layout of your blog.
While you discussed the blogs you selected with respect to IMSA criteria knowledgeably, I did feel that the websites you included could have been examined more closely while keeping the Webby Awards criteria you mentioned in mind. For instance, a major weakness of websites such as Empire: Movie News and Guardian Unlimited is the lack of multi- media elements and over use of text, which are important components when discussing online publications, especially with relation to the film industry. Streaming videos, for example, is integral in the communication of the filmic medium in an interactive space such as the Internet. Having said that, I think your analysis is well- written, effectively structured and extremely informative and that your links are of the highest quality. Well done!
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